AR In Industrial Marketing and Selling: 5 Use Cases
Augmented and Virtual Reality Markets for Industrial Manufacturing are growing and are expected to reach $70 Billion by 2025.
Industries around the globe are realizing the benefits of Augmented and Virtual reality for improving their safety, efficiency, and operations.
Here are the industries that can benefit from AR/VR.
One of the most prominent players in the energy sector was involved in improving safety performance and performance for other organizations in the industry through leveraging optimal operations. Although they offered training to operators on how to use these devices, it wasn’t their main revenue stream.
The pandemic brought about a change in the workplace. Employees across the company now need to be trained on how to use machines safely and comfortably. They created a simulation system that allowed technicians to watch videos and then work on virtual twins of machines.
This reduced training costs and allowed technicians to experience the various functions of the product online. This increased brand recognition and brand value among employees, and allowed them to build trust and be more productive.
The organization managed to improve their image by offering product demonstrations and training.
Tourism and Travel
Travel shows and tours are very popular with both travel enthusiasts and agents. One of the most successful travel conferences offered potential customers the opportunity to experience a virtual 360-degree immersive demonstration experience that would excite their senses.
Customers could visit a 5-star London hotel and send virtual postcards to their customers. They could also participate in a variety of exciting tourism and travel related activities without ever leaving the conference venue.
The demonstration, which literally transported people to a new world, increased the Net Promotion Score by more than 10% and brought it up to 54. This resulted in higher customer engagement and interest, especially among other organizations.
Packaging for food
AR and VR are not limited to QR-based menu cards. A company that designs food packaging and sorting solutions decided to show off their process to smaller FMCG companies through virtual demonstrations.
The entire process of any ingredient could be tracked and, more importantly, displayed to customers using AR and VR. If a customer wants to see how coffee is made, they will be taken on a long journey that details every step. This helped the company to get multiple orders.
Customers received better service because of the novelty and excitement.
Many MNCs, including CISCO and other B2B organizations, have eliminated bulky paper-based catalogues in favor of sleek and easy virtual ones.
This doesn’t help save trees (or paper). The organization can also use this opportunity to continually develop and display their products without waiting for the next batch to be printed.
It also helps to reduce logistics costs. Organizations can integrate the AR/VR based catalog to the ecommerce channel and facilitate single-point ordering for customers. This will provide a great customer experience.
Many medical devices are too large to be carried around for demonstrations. An AR-based demonstration is the best alternative in such cases.
A company in oncology needed to reach customers all over the world. They created an AR-based experience that detailed every feature and component of the product. This enhanced the sales experience and gave the customer a better understanding of the product.
The AR/VR Advantage
AR and VR-based demonstrations can be a great way to promote your company’s brand.
- It allows organizations to view, view, and experience the entire product, which in turn can help them make better and more informed purchasing decisions.
- It increases conversion rates among customers.
- AR is a great tool for salespeople.
- When used in training, these demonstrations increase the effectiveness of training by leaps & bounds.
10% of organizations around the globe have used AR and VR in B2B setups.
Extended Reality’s ROI (XR, AR and VR) is more than 200%